A little less guessing.
A lot more knowing.
Connect your repository, docs, releases and founder notes. Build a current picture of what the product really does.
For the people behind the product.
You make it.Make itmatter.
Your AI go-to-market team. Grounded in your product. Fluent in your market. Ready for what comes next.
Meet your other half
From the work itself.To the world outside.
Built for the believers.
Growing with the ambitious.A new chapter, every week.
Explore what’s new ↗
Growing with the ambitious.A new chapter, every week.
Explore what’s new ↗
The best product story is already in the work. It just needs someone to connect the pieces.
Your code holds the facts. You hold the reasons. CouchKickers brings them together, from the first product brief to your next market expansion.
A little less guessing.
Knowledge that
doesn't clock out.
Your corrections, decisions, published work and results become a record that grows more useful with every release.
A different angle
can change
everything.
The system proposes. You choose. Explore three illustrative ways to frame a product story.
A positioning exercise
Lead with the problem.
Show the costly or frustrating job your product changes. Make the value clear before describing the mechanism.
A useful lens when the problem is familiar.
A good story takes shape.
A good system keeps it moving.
Understand before
you start talking.
Read the product. Research the market. Distinguish observed facts, founder claims and interpretations. Then choose a position.
Give the story
the right form.
Plan a coordinated programme. Make scripts, articles, posts and visuals that belong in their channel, with costs visible before production.
Put it out there.
Bring the learning back.
Approve the exact public change. Verify what happened. Connect the result to the choices that produced it.
Your next growth team is already here
One workspace.
A whole team in motion.
Release Radar finds the story. Launch Studio puts it in the world. Growth Lab learns what moves people.
RELEASE RADARSample workspace
A new capability.
A campaign worth starting.
Shared workspaces just shipped. Your product graph connects the release to collaboration pain points and suggests a launch brief.
Product evidenceRelease notes + documentation + founder context
Change detected→Evidence checked→Brief ready for you
New this weekAudience Twins: rehearse your message before you produce it.Explore updates ↗
The same story.
In its own words.
Before we go any further.
What’s new this week?
Audience Twins is here: rehearse a message against research-grounded audience profiles before committing production budget. This week also brings market-specific voice controls and automatic experiment summaries.
Who is it for?
From a founder’s first launch to a product organisation entering new markets. Start with one repository and one channel, then expand across products, regions and specialist AI teams.
How does it scale with our team?
Choose a workspace subscription for your team, with production usage billed separately. Scale into multiple products and regions with shared brand memory, role-based approvals, budget policies and a complete audit trail.
The next chapter
More room
to go further.
A growing community of builders. A team moving faster every week. Our Series B fuels the next generation of product-aware growth.
$250MSeries B raised
$5BCompany valuation
Y Backed by Y Combinator
You care about the work.
Let's give it a voice.
Take away a local starter plan. No account needed.