Know the product.
Before you tell
the story.
A current, sourced understanding built from code, documentation, releases and founder notes. Corrections become lasting knowledge.
From what you build. To who it's for.
Great work deservesan audience.
An AI go-to-market system that starts inside your product. And helps its story travel further.
Built for the teams
who never stop building.New capabilities. Every week.
See the latest release ↗
who never stop building.New capabilities. Every week.
See the latest release ↗
The distance between shipping and being understood should be smaller.
CouchKickers closes it. Product evidence, market context and creative production, connected in one continuous loop.
Know the product.
A position
you believe in.
Research the market. Compare distinct directions. Choose yours with the tradeoffs in view.
From a new release
to the next right move.
UNDERSTAND / RESEARCH / POSITIONFind the story
Find the story
in the substance.
Connect what changed in your product with what matters in the market. Ground each material claim in evidence.
PLAN / PRODUCE / PUBLISHMake it resonate.
Make it resonate.
In every medium.
Build a coordinated programme. Produce channel-native work. Preview costs and approve the exact public change before it goes live.
LEARN / RECOMMEND / CONTINUEEvery result
Every result
lights the way.
Attribute outcomes to the position, subject, treatment and channel behind them. Let the evidence inform the next recommendation.
Your next growth team is already here
One workspace.
A whole team in motion.
Release Radar finds the story. Launch Studio puts it in the world. Growth Lab learns what moves people.
RELEASE RADARSample workspace
A new capability.
A campaign worth starting.
Shared workspaces just shipped. Your product graph connects the release to collaboration pain points and suggests a launch brief.
Product evidenceRelease notes + documentation + founder context
Change detected→Evidence checked→Brief ready for you
New this weekAudience Twins: rehearse your message before you produce it.Explore updates ↗
The reach is wider.
The control is still yours.
Built for your next stage.
What’s new this week?
Audience Twins is here: rehearse a message against research-grounded audience profiles before committing production budget. This week also brings market-specific voice controls and automatic experiment summaries.
Who is it for?
From a founder’s first launch to a product organisation entering new markets. Start with one repository and one channel, then expand across products, regions and specialist AI teams.
How does it scale with our team?
Choose a workspace subscription for your team, with production usage billed separately. Scale into multiple products and regions with shared brand memory, role-based approvals, budget policies and a complete audit trail.
The next chapter
More room
to go further.
A growing community of builders. A team moving faster every week. Our Series B fuels the next generation of product-aware growth.
$250MSeries B raised
$5BCompany valuation
Y Backed by Y Combinator
You've built the product.
Let's find its people.
Start with a practical plan for your next release. Make the connection between what shipped and why it matters.
A local starter plan. No account required.